Include relevant keywords If a search query closely matches your meta description, Google will highlight the search term in the description using bold formatting.
Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. From a post on the Google Webmaster Central Blog: For some sites, like news media sources, generating an accurate and unique description for each page is easy: The best descriptions are the ones that are completely original, easily understood and often reminisced.
NEVER stuff keywords in your meta description! We use a number of different sources for this information, including descriptive information in the title and meta tags for each page. Nowadays, a meta description can consist of up to characters. There are 3 places each of us see meta descriptions every day, making their proper structure and styling all the more important: Include a call to action!
Because they want to solve their problem in that moment. We know Google and Bing both have this data, because they directly report it to us. Rewrite the meta description completely to be better aligned to your content.
Say something that both reconstructs the subject and enables the reader to see the world in a new, yet recognizable, light. For example, news or blog postings can list the author, date of publication, or byline information.
Now emphasis is placed on the most important information in the sentence and in this case, the entire story: Below we show an example of how sometimes Google will actually pull content from your page as opposed to the actual meta description you write — and yes it is annoying as all heck when they do this.
Once you realize that meta descriptions do have an impact on search ranking, it may inspire you to write better meta descriptions.
Do you feel the steps mentioned in this article will help? In fact, research shows that achieving above-expected CTRs can result in better organic rankings, so by making meta descriptions more relevant to related search queries, webmasters stand to gain an indirect boost in organic search rankings.
If you still think the original title would be better, let us know in our Webmaster Help Forum. Are there any patterns you follow? Not only is this new sentence more specific, it brings in a few common experiences associated with heat sticky skin, broiling parking lotsthereby placing readers into the action and increasing the chances of an empathic response.
Make sure that every page on your site has a meta description. The content in a meta description does not influence the search algorithm. Google Webmaster Tools Image from Moz.
Explain clearly why people should visit your website.Watch video · Make sure that every page on your site has a meta description. The HTML improvements page in Search Console lists pages where Google has detected missing or problematic meta descriptions.
Differentiate the descriptions for different pages. How to Write a Killer Meta Description. How to Write a Meta Description. Factors to consider Guidance; Meta description length: Meta descriptions can be any length, but search engines will truncate (cut off) Very good information Thank you.
Reply. Unknown says: May 19, at am. What is a Meta Description?
In simple terms, a meta description is an HTML tag that is used to describe a web page/blog article (same thing) in snippet form, and can be customized quite easily on most platforms, especially with Wordpress, by simply using something like the All-in-One-SEO killarney10mile.com are 3 places each of us see meta.
Master Your Homepage Meta Descriptions Now (Plus, 15 Inspiring Examples!) There are so many blog posts about how to write meta descriptions, I have even written one myself. It’s really interesting to see everyone’s take on ‘the perfect’ meta description.
Good post by the way, Asana’s meta description is one of my favourite. Characteristics of a good meta description. Just about every article on meta descriptions will include some of these, but I have combined all that make sense to me to come up with this list.
Home» SEO blog» Content SEO» How to create the right meta description. How To Write A Meta Description That Gets Click-Throughs or not a result gets clicked on is one of Google’s and Bing’s first clues about whether any given result is a good match to a query.Download